Our History

For more than 40 years, Florentaise has been manufacturing and marketing soil mixes, soil improvers and mulches.

1973

Creation of the Florentaise group by Jean Chupin

florentaise-histoire-1973

1986

Manufacture of growing media begins in St Mars du Désert (north-western France).

florentaise-histoire-1986

1987

Takeover of the Florentaise Pro / Terreaux Armoricains factory in Plonevez-du-Faou (north-western France).

florentaise-histoire-1987

1991

Takeover of the St-Escobille factory (Ile-de-France region).

florentaise-histoire-1991

1992

Opening of the Lavilledieu factory (southern-central France).

florentaise-histoire-1992

1997

Exclusivity agreement for the use of by-products from the maintenance and rehabilitation of the Brière Regional Nature Park, as well as for the recovery of "Brière Black Soil"

florentaise-histoire-1997

2000

Launch of Hortifibre® and opening of the Ampuis factory (southern-central France).

florentaise-histoire-2000

2005

Hortifibre® production begins in Northern Ireland.

florentaise-histoire-2005

2006

- Launch of Terre & Nature and Terre au Naturel brands and an Ecolabel range products

- Opening of a soil improvers factory at Louresse (North-western France).

florentaise-histoire-2006

2009

1st Carbon footprint

florentaise-histoire-2009

2010

- Launch of Nutriflore® with its patented and approved mycorrhiza

- 6 Florentaise factories awarded ISO 9001 version 2008 certification

- Replacing our chemical soil improvers with organic soil improvers

florentaise-histoire-2010

2011

- Launch of the Aquastock® and Algiflore® concepts

florentaise-histoire-2011

2012

- Launch of the in-house test centre in St Mars du Désert (north-western France)

- Acquisition of a 7th factory in south-western France for the production of mulche

florentaise-histoire-2012

2013

Launch of Greenprotect®, a soil mix containing the patented and certified Trichoderma fungus

florentaise-histoire-2013

2014

- Acquisition of the Baupte peatland in Normandy

- Development of a new raw material: Turbofibre®

florentaise-histoire-2014

2015

- Acquisition of the Treffort site (eastern France)

- Acquisition of the Tollari site in Estonia

- Development of our biochar: Greenchar®

florentaise-histoire-2015

2016

Launch of the JARD’INEASY range

florentaise-histoire-2016

2017

Acquisition of a production unit in India with the manufacture of the first compact and dry soil mixe with Woodpeat®

florentaise-histoire-2017

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