Creation of the Florentaise group by Jean Chupin
Our History
For more than 40 years, Florentaise has been manufacturing and marketing soil mixes, soil improvers and mulches.
1973
![florentaise-histoire-1973](/sites/default/files/Pages/history/florentaise-histoire-1973.jpg)
1986
Manufacture of growing media begins in St Mars du Désert (north-western France).
![florentaise-histoire-1986](/sites/default/files/Pages/history/florentaise-histoire-1986.jpg)
1987
Takeover of the Florentaise Pro / Terreaux Armoricains factory in Plonevez-du-Faou (north-western France).
![florentaise-histoire-1987](/sites/default/files/Pages/history/florentaise-histoire-1987.jpg)
1991
Takeover of the St-Escobille factory (Ile-de-France region).
![florentaise-histoire-1991](/sites/default/files/Pages/history/florentaise-histoire-1991-2.jpg)
1992
Opening of the Lavilledieu factory (southern-central France).
![florentaise-histoire-1992](/sites/default/files/Pages/history/florentaise-histoire-1992.jpg)
1997
Exclusivity agreement for the use of by-products from the maintenance and rehabilitation of the Brière Regional Nature Park, as well as for the recovery of "Brière Black Soil"
![florentaise-histoire-1997](/sites/default/files/Pages/history/florentaise-histoire-1997.jpg)
2000
Launch of Hortifibre® and opening of the Ampuis factory (southern-central France).
![florentaise-histoire-2000](/sites/default/files/Pages/history/florentaise-histoire-2000.jpg)
2005
Hortifibre® production begins in Northern Ireland.
![florentaise-histoire-2005](/sites/default/files/Pages/history/florentaise-histoire-2005.jpg)
2006
- Launch of Terre & Nature and Terre au Naturel brands and an Ecolabel range products
- Opening of a soil improvers factory at Louresse (North-western France).
![florentaise-histoire-2006](/sites/default/files/Pages/history/florentaise-histoire-2006.jpg)
2009
1st Carbon footprint
![florentaise-histoire-2009](/sites/default/files/Pages/history/florentaise-histoire-2009.jpg)
2010
- Launch of Nutriflore® with its patented and approved mycorrhiza
- 6 Florentaise factories awarded ISO 9001 version 2008 certification
- Replacing our chemical soil improvers with organic soil improvers
![florentaise-histoire-2010](/sites/default/files/Pages/history/florentaise-histoire-2010.jpg)
2011
- Launch of the Aquastock® and Algiflore® concepts
![florentaise-histoire-2011](/sites/default/files/Pages/history/florentaise-histoire-2011.jpg)
2012
- Launch of the in-house test centre in St Mars du Désert (north-western France)
- Acquisition of a 7th factory in south-western France for the production of mulche
![florentaise-histoire-2012](/sites/default/files/Pages/history/florentaise-histoire-2012.jpg)
2013
Launch of Greenprotect®, a soil mix containing the patented and certified Trichoderma fungus
![florentaise-histoire-2013](/sites/default/files/Pages/history/florentaise-histoire-2013.jpg)
2014
- Acquisition of the Baupte peatland in Normandy
- Development of a new raw material: Turbofibre®
![florentaise-histoire-2014](/sites/default/files/Pages/history/florentaise-histoire-2014.jpg)
2015
- Acquisition of the Treffort site (eastern France)
- Acquisition of the Tollari site in Estonia
- Development of our biochar: Greenchar®
![florentaise-histoire-2015](/sites/default/files/Pages/history/florentaise-histoire-2015.jpg)
2016
- Opening of our first factory in China
- Launch of the JARD’INEASY range
![florentaise-histoire-2016](/sites/default/files/Pages/history/florentaise-histoire-2016.jpg)
2017
Acquisition of a production unit in India with the manufacture of the first compact and dry soil mixe with Woodpeat®
![florentaise-histoire-2017](/sites/default/files/Pages/history/florentaise-histoire-2017.jpg)
2018
- Acquisition of the slate quarry Bel Air Matériaux in Combrée (49)
- Launch of "Mon terreau de poche", our dry and compressed soil
- Creation of the JARD'INCité foundation
![florentaise](/sites/default/files/Pages/history/florentaise-histoire-2018.jpg)
2019
- Start of our vertical farm in Angers (49)
![florentaise](/sites/default/files/Pages/history/florentaise-histoire-2019.jpg)
2020
- Acquisition of Hortipal Company
- Opening of our second factory in China
![florentaise](/sites/default/files/Pages/history/florentaise-histoire-2020.jpg)
2021
- Signature d'une commande exceptionnelle de 11 défibreuses BIVIS
- Achat du futur siège de l'entreprise à Saint-Mars-du-Désert
- Publication de notre bilan carbone sur le site de l'ADEME
![florentaise](/sites/default/files/Pages/history/florentaise-histoire-2021.jpg)
2022
- Florentaise sélectionnée parmi les champions du climat français et européens, par le magazine Challenges et le Financial Time
![florentaise](/sites/default/files/Pages/history/florentaise-histoire-2022.jpg)