Our philosophy



Florentaise is now run by the third generation of the Chupin family, who created the SME in 1973. It is this deep-rooted and family-based entrepreneurial spirit that provides our teams with a sense of togetherness and solidarity to this day.



Choosing to work at Florentaise also means choosing to work for a company that respects the environment and values its employees.

As an international company operation across multiple locations, we are constantly evolving to make progress and widen our scope of action. Fully aware that our employees and their expertise are our greatest resource, we have ensured that their well-being is a key feature of our strategy. We want each and every one of our employees to have a sense of fulfilment in their work and to feel valued and listened to.



For over 20 years, our company has been recognized as an innovative SME that is committed to sustainable development. We strive to create and market products that are ever more effective and environmentally friendly. Innovation is the essence of everyone to have an input. Those joining our teams soon realize that we make it a point of honour to stand out from our competitors through our innovative ideas, which we hope will revolutionize the plant world.

"Five years ago, 40% of what we are doing today did not even exist. Let's just try to think what that 40% of our business - that we haven't even imagined yet - might look like 5 years from now !



Our adventure began following a ban on sand extraction in the Loire river, which led us to discover peat and to launch our activity producing growing media. However, we have to anticipate for the future. Peat is not a renewable raw materials, so we decided to take the lead and find locally-available and renewable susbtitutes. As a truly responsible company we do not simply think about the "product". We also take the environment into consideration. This is why, for the past 20 years, Florentaise has been implementing practical solutions every year to reduce its impact on and protect our planet.

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