Every 4 years since 2008, Florentaise’s management has been bringing together members of staff to develop the company’s vision and business strategy for the short and medium term. In January 2016, a new collective vision was agreed upon by this committee:
“Let’s innovate together to grow, feed and protect plants on a greener EARTH.”
Innovate: new products, manufacturing processes and associated services
Together: all of the company’s stakeholders
Grow, feed and protect: our areas of focus (soil mixes, soil improvers and mulches)
Plants: indoor and outdoor plant production
Greener: sustainable development, zero-carbon and 100% renewable products.
EARTH: world territory and growing media
This vision has given rise to 7 main ambitions for the 5 coming years :
- Innovation: Create new products and define new markets, while guaranteeing expertise and high quality
- Organisation: Optimise roles and methods and assign projects more effectively
- Communication: Both internal and external
- Synergies: External and internal, to share expertise within the group
- Personnel: Guarantee their well-being (interpersonal relationships and skills management)
- International activity: Increase our presence on the international arena and share our expertise
- Performance: Economic, industrial and environmental
