At the beginning of December 2016, Florentaise took its first steps into the stateside market with its takeover of the company “Garden Innovation”. This company, which was created in 2003, has become a market leader in easy-to-use garden products in the USA. Its pre-seeding technique led to the development of its ready-to-germinate seed mats. This acquisition will allow Florentaise to expand its range of urban gardening products.