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Vive le Végétal
In 2019, Florentaise came up with the idea of working on a zero-waste plant. In 2020, inspired by this goal, we bought the company Hortipal and its emblematic brand Vive le Végétal. We felt that the brand's concept, which reinvents the way we produce, buy and sell plants, seemed to perfectly complement our offer.
The vision of Vive le Végétal is a zero-waste culture, from the growing process to the marketing of plants via a returnable pallet system.
This concept and zero plastic approach now combine the expertise of Florentaise and Fertil with that of Hortipal, for plants grown in woodfibre pots, with peat-free soil mix.